Katie's Highlights from 2017

While my clients are the very best part of my business, this year provided me some amazing business opportunities.

Here are my 2017 highlights...

#1. The Blue House on Superior

After a tough round of competition for the interview process, the owners of this home chose me to be the agent to represent the sale of this iconic and coveted home. I can honestly say this home was one of the greatest and exciting opportunities of my career...on many different levels.

First, I had to come up with a pricing strategy on a home that had NO LIKE comparable homes in the neighborhood. How do you even do that? (that's a secret)

Next, I came up with a unique marketing strategy/drip campaign that included a blogpost about the house. To date it is my most viewed blogpost...it received nearly 3,000 hits in the first week.

I told the sellers that I would stage the home personally. (See Highlight #5 for more about this)

We had over 80 people through the open house, and TWO offers on the property. In less than a week the home was sold. It was a historic sale, the highest price sold for a home off the lake in Bay View...ever.

#2. Pocket Listing

In September I wrote an article about Private Listings shortly after I had closed on my recent sale of a home in Mequon for $1,615,000. Navigating a high end private sale takes tons of patience and finesse. All parties to the transaction had a pleasant experience, which is always the #1 goal. Considering how smooth this went and the fact that it was a career high sale for me, this certainly goes down as an epic highlight.

#3. The Lawyer's Verdict

Once again, in August, I found myself being interviewed for a listing and I was up against multiple agents (well known agents in the North Shore). While I didn't know at the time that I had competition or who it was, I just went in to my appointment as myself.

A few days later, I received an email from the owner, saying that she selected me to represent her and her home in the sale process. The owner, a top lawyer, for a prominent large company based in Milwaukee wrote the following to me in an email when she delivered the good news.

"We interviewed 4 North Shore selling agents, you have no equal in professionalism, knowledge of your market and audience, and creativity in marketing, as well as research/preparedness for the meeting - thank you for that!"

It's feedback like that that keeps the fire burning.

#4. Storage Lockers 1, then 2, then 3

At the beginning of 2017 I was storing what little staging furniture I had in my basement. Once it was solidified that I would be listing the Blue House on Superior, I started ordering larger pieces. I bought a couch, dining table, consul tables, etc. I went shopping and bought end tables, lamps, all the artwork I could find, and more knickknacks than imaginable. Oh, and the pillows...I bought so many pillows!

As I was collecting everything that I would be using to stage this house, I rented one storage locker. Then, it kept growing. I got a few more listings that needed staging so I bought more and rented a second storage locker and then a third. Currently, I am the proud owner of 5 sofas, 6 dining tables, over 30 dining chairs, nearly 200 pillows, over 50 lamps, rugs, art, side tables, knickknacks and more fake flowers than Michael's.

This is one of my favorite parts of my job. My clients and the buying public love the signature style I put on each of my listings. It's just enough to keep the audience engaged while keeping the decor neutral enough to showcase each home as best it can look.

As for 2018...well, my goals are pretty insane. Rest time is over, I am so amped up to help more people achieve their real estate dreams & goals. Let's do this!


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